Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.
Benefits of Email Marketing
Captures new leads and prospects so you can take advantage of your website traffic.
Creates more revenue by tapping into opportunities with your existing, happy customers.
Re-engages abandon cart customers, so there are no lost opportunities.
Gets automated feedback that leads to improved services and increased engagement and sales.
Sends automatic nurture to your leads, generating passive income so you can focus on getting other tasks done.