What is Bookmark Software? Bookmark Software saves and organizes web content and websites so users can refer to it later. Bookmark Managers will either work alongside, or inside of, a web browser, allowing users to save web content and return to it later without opening another application. Often, bookmarks are also presented at the forefront of the browser to ensure saved content isn’t forgotten or misplaced. Professionals from all backgrounds use bookmark managers to save and store content, putting it at their fingertips when they need it.